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Pricing · Creator Kamai editorial · 7 October 2026

A useful quote starts with the brief, not just your follower count.

Separate production, distribution and usage so you know what you are actually agreeing to.

Ask what the price is buying

A request for “one reel” can mean one filmed asset, a post on your account, paid advertising rights, raw files, or several of those things together. Before pricing, write down the deliverable, where it will appear, who approves it, and how long the brand may use it. If the brief is vague, ask before you quote.

Know your cost of doing the work

Include research, concept development, scripting, preparation, travel, filming, editing, communication and revisions. Add direct expenses. Then decide what room you need above those costs. The project planner lets you model this; its answer is only as useful as the assumptions you enter.

Keep audience estimates in their place

The brand-deal calculator offers a starting estimate from audience and engagement figures. It does not know your production complexity, availability, audience fit or the client’s required rights. Compare the estimate with your cost-based quote instead of treating either number as a universal rate.

Send a quote someone can review

List the deliverables, fee and currency, included revisions, timeline, payment schedule and rights. Mark optional extras separately. If a client asks for a lower price, discuss a smaller scope rather than quietly agreeing to the same work for less. Get the final version of the scope agreed in writing.

Explore Malavika’s work at malavikachitoor.com.