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Tax12 July 2026· 4 min read

TDS on brand deals: why ₹50,000 became ₹45,000, and how to get it back

You agreed ₹50,000. The bank shows ₹45,000. Nobody stole from you: the brand deducted tax at source (TDS), usually 10% on professional services, and deposited it with the government against your PAN. It is a prepayment of your income tax, made on your behalf.

The mental model that fixes everything

Think of every deal as two amounts: the cash that lands, and a tax credit parked with the government. At filing time, that credit reduces the tax you owe rupee for rupee, and if too much was deducted, it comes back as a refund. Creators who track only the cash consistently overpay: they forget the credit exists.

Two documents keep the credit real

  • Form 16A: the TDS certificate the brand must issue you each quarter. Not optional; failing to issue it attracts a penalty of ₹500 per day under the Income-tax Act.
  • Form 26AS / AIS: your own statement on the income-tax portal showing every deposit made against your PAN. If a brand deducted but the amount never appears here, they took your money and did not deposit it. That is a serious problem, for them.

Useful side effect: a TDS entry in your 26AS is the brand admitting, in a government record, that the deal and the debt exist. In a payment dispute, that is evidence they handed you for free.

Practical habits

  • Record every payment as gross, cash received and TDS deducted, per deal.
  • Reconcile your 26AS once a quarter against your own records.
  • Chase Form 16A the way you chase payments; it is money.

Creator Kamai does the splitting for you: log a payment and the TDS credit is tracked per deal, totalled for the financial year, and handed to your CA in one export. Information, not tax advice; your CA makes the final call.

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This article is general information for creators in India, not legal or tax advice. Rules and rates change; for decisions that matter, confirm with your CA or lawyer.