The Kamai blog
The business of being a creator, in plain English.
Rates, tax, contracts and getting paid, written the way we build the product: specific, India-first, and honest about what is advice and what is law.
Reels, UGC and usage rights: how to price each by views, not by vibes
One flat number for a reel, a UGC video and perpetual ad rights is how creators quietly undercharge. Here is how to price each piece from your real views and niche, the Indian way.
MSME Samadhaan has closed to new cases. The 2026 route to recover a creator payment
The free government portal creators used to chase unpaid invoices stopped taking new filings in late 2025. Here is what replaced it, why Udyam registration still matters, and the calm ladder that gets you paid first.
How to find the right person to pitch at a brand (and skip the generic inbox)
Cold-DMing a brand's main page almost never works. Here is how Indian creators find the actual marketing or influencer contact, warm up the pitch, and follow up without being annoying.
The creator media kit that actually lands brand deals
A media kit is not a resume, it is a sales page. Here is exactly what an Indian brand wants to see, what to leave out, and why one honest live link beats a folder of screenshots.
Do creators have to pay GST in India? The ₹20 lakh line, explained
Most creators worry about GST long before they owe it. Here is the ₹20 lakh registration line, when 18% actually applies, and how work for foreign brands can be zero-rated, in plain English.
The brand hasn't paid. Here is the ladder that gets your money without burning your name
Most late payments are process, not malice. A calm, rung-by-rung escalation for Indian creators: reminders, finance escalation, the demand letter, and the free MSME route.
How much should you charge for a reel? A framework, not a magic number
Follower counts are a lazy proxy. The rate a brand will actually pay is built from views, engagement, niche and usage rights. Here is the framework Indian creators can defend in a negotiation.
TDS on brand deals: why ₹50,000 became ₹45,000, and how to get it back
Brands deduct tax at source before paying creators. Where that money goes, why it is not lost, and the two documents that make sure you actually reclaim it.
The 45-day payment rule most creators don't know they can invoke
Udyam registration is free, takes minutes, and legally caps how long a brand can sit on your invoice. Here is how the MSME payment protection works for creators in India.